What is a freemium model?

Updated: Aug 31

Freemium model is a pricing strategy which consists of two words ‘Free’ and ‘Premium’.

In this model, a company provides certain products/services free of charge but, when the customers consume those products/services and want to avail the premium products/servicing, they have to pay.

For e.g. Google Suite gives its products like Gmail, Google Maps etc. and provides a space of 15GB but to require more space, Google charges its customer.

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